TAB New Zealand

CASE STUDY

Entain NZ + NEO: Future-Ready Wagering to 450+ Venues

Designed to reflect the TAB app and website, our self-service terminals give TAB customers an app like betting journey in-venue, faster than ever.

NEO provided:

•A unified omnichannel experience across retail and digital

•Fast, easy-to-use touchscreens for intuitive customer journeys

•Touchpoints designed to deliver the TAB’s intuitive bet building experience in retail environments

•Enhanced accessibility and payment options

•Durable, user-friendly interfaces designed for high-traffic environments

The first terminals launched at Manukau City TAB early 2025, with the rollout expanding across every TAB touchpoint in the country:

• Retail stores receive full over-the-counter and self-service upgrades

• Pubs and clubs benefit from flexible self-service solutions

• Racecourses are fitted with technology that enhances the on-course experience

The result is a future-ready, customer-focused wagering ecosystem – delivering speed, flexibility and consistency across all locations.

NEO worked closely with Entain NZ to design and deploy a suite of smart, intuitive wagering terminals tailored to the unique needs of each venue type. Built to echo the functionality and feel of the TAB app and website, these new touchpoints bridge the gap between physical and digital wagering.

This collaboration positions Entain NZ and TAB as leaders in the evolution of in-venue wagering. As customer expectations grow and technology continues to shape the retail experience, NEO remains a trusted partner in delivering smart, scalable, and engaging self-service platforms.