“Backing Australia Isn’t New to Us”
It’s how we’ve always done business.
There’s a new national conversation underway – encouraging Australians to buy local, invest in innovation and back our own. We welcome it. Because at NEO, that’s not a pivot – it’s the playbook we’ve followed for more than 35 years.
Long before campaigns made it fashionable, we were designing, building and delivering Australian made platforms that solve real world problems – not just here, but internationally.
From secure airport access and compliant wagering terminals to health check in and photo printing in major retailers – NEO platforms have become part of everyday life. Quietly. Reliably. Locally.
What the Campaign Gets Right
Backing Australia is smart business.
When we make things here – design them here, support them here – we create jobs, we sharpen our national capability, we increase resilience and we build systems that actually work for the people who use them.
It’s not about doing it all locally for the sake of it. It’s about knowing when local is better. Smarter. Stronger.
That’s why we’ve built our business onshore – not just the hardware, but the thinking that goes with it.
What That Means for Our Clients
Clients who work with NEO benefit from more than proximity. They get:
• Local insight: design thinking rooted in how Australians live, work and transact
• Speed and certainty: faster deployment, clearer compliance and responsive service
• End to end support: one partner to design, manufacture, integrate and sustain critical infrastructure
In high stakes sectors – healthcare, wagering, government, retail – that kind of integration isn’t just convenient. It’s essential.
What That Means for Australia
Backing Australia isn’t a marketing line. It’s how we grow capability.
Our sector may be niche – but the impact isn’t. Every terminal we design and build represents a network of Australian partners, local knowledge and long term investment. And as those platforms are deployed overseas, we’re proving something that matters:
That Australian innovation doesn’t just compete – it leads.
That being from here isn’t a constraint – it’s an advantage.
That global success can be built at home.
We’ve seen firsthand that when you invest in Australian solutions, you don’t lower the bar. You raise it.
What That Means for Us
We’re proud to be part of a growing chorus reminding the world – and ourselves – that this country has the talent, technology and tenacity to build the future.
At NEO, we’ll keep backing Australia. Not just because it’s good for the economy – but because it works. For our clients. For our communities. For what comes next.
Backing Australia: Then, Now, Always.
